{"id":82,"date":"2026-05-20T09:18:52","date_gmt":"2026-05-20T09:18:52","guid":{"rendered":"https:\/\/livesach.com\/en\/?p=82"},"modified":"2026-05-20T09:18:53","modified_gmt":"2026-05-20T09:18:53","slug":"pm-modi-gifts-parle-melody-italy-meloni-viral-video-2026","status":"publish","type":"post","link":"https:\/\/livesach.com\/en\/pm-modi-gifts-parle-melody-italy-meloni-viral-video-2026\/","title":{"rendered":"&#8216;Melodi&#8217; Diplomacy: PM Modi Gifts Parle Melody to Italy&#8217;s Meloni, Sparking Internet Frenzy and Stock Market Confusion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A simple packet of \u20b91 toffees has inadvertently triggered an internet meltdown and a bizarre rally on Dalal Street. During his visit to Rome today, Indian Prime Minister Narendra Modi gifted a pack of <strong>Parle Melody<\/strong> chocolates to Italian Prime Minister Giorgia Meloni, setting social media ablaze and leading confused retail investors to pump the wrong company&#8217;s stock.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Thank you for the gift <a href=\"https:\/\/t.co\/7ePxbJwPbA\">pic.twitter.com\/7ePxbJwPbA<\/a><\/p>&mdash; Giorgia Meloni (@GiorgiaMeloni) <a href=\"https:\/\/twitter.com\/GiorgiaMeloni\/status\/2056983259633062130?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 20, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The exchange, captured in a short video shared by PM Meloni on her official X (formerly Twitter) account, showed the two leaders sharing a laugh. Holding the packet, Meloni is heard saying, <em>&#8220;PM Modi brought us a gift. It is a very, very good toffee.&#8221;<\/em> PM Modi chimes in with a smile, <em>&#8220;Melody!&#8221;<\/em> Meloni captioned the video, &#8220;Thank you for the gift,&#8221; instantly reviving the internet\u2019s favorite hashtag for the duo: <strong>#Melodi<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/livesach.com\/en\/wp-content\/uploads\/2026\/05\/image.png\" alt=\"\" class=\"wp-image-86\" srcset=\"https:\/\/livesach.com\/en\/wp-content\/uploads\/2026\/05\/image.png 600w, https:\/\/livesach.com\/en\/wp-content\/uploads\/2026\/05\/image-300x300.png 300w, https:\/\/livesach.com\/en\/wp-content\/uploads\/2026\/05\/image-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Searches Skyrocket by 5000%<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The lighthearted &#8220;Melodi&#8221; diplomacy quickly translated into massive online curiosity. Within hours of the video going viral, netizens flooded search engines. According to Google Trends data from Wednesday afternoon, search interest for the term <strong>\u2018melody chocolate\u2019 surged by a staggering 1,200%<\/strong>, while related queries like <strong>\u2018parle melody\u2019 shot up by nearly 5,000%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users flooded platforms like Instagram and X with memes, seamlessly blending the chocolate brand&#8217;s iconic 90s tagline, <em>&#8220;Melody itni chocolaty kyun hai?&#8221;<\/em> (Why is Melody so chocolaty?), with the geopolitical camaraderie between the two leaders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Parle will never find brand ambassadors like these again!&#8221; joked one user on X, while senior journalists lauded the moment as a brilliant organic push for indigenous Indian products on a global stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dalal Street&#8217;s Case of Mistaken Identity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The frenzy wasn&#8217;t contained to social media. Driven by FOMO (Fear Of Missing Out), retail investors rushed to the stock market to buy shares of the company behind the viral toffee. Searches for &#8220;Parle Share Price&#8221; peaked entirely organically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, in a comical case of mistaken identity, investors aggressively bought shares of <strong>Parle Industries Ltd<\/strong>, pushing the stock to its <strong>5% upper circuit<\/strong> in intraday trade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The catch? <strong>Parle Industries has absolutely no connection to Melody chocolates.<\/strong> Parle Industries is a BSE-listed company involved in real estate, infrastructure, and paper recycling. The actual manufacturer of the toffee, <strong>Parle Products Pvt. Ltd.<\/strong> (the FMCG giant behind Parle-G, Monaco, and KrackJack), is a privately held entity and is not listed on the stock market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Sweetening Relationships Since 1983&#8221;: Parle Responds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thrilled by the unprecedented global exposure, Parle Products quickly capitalized on the viral moment. The brand issued a witty response on its social media channels, stating: <em>&#8220;Sweetening relationships since 1983.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Addressing the sudden surge of interest from the financial sector, a company spokesperson clarified that while they were grateful to PM Modi for giving them a global stage, Parle Products is currently focused on operations and is not immediately considering an Initial Public Offering (IPO), despite recent market rumors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We do export Melody, and it is available in over 100 countries. It is a nice way of pushing Indian products,&#8221; the company stated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether an intentional pun or a spontaneous gesture, the &#8216;Melodi&#8217; moment of 2026 has undoubtedly cemented Parle Melody as the most talked-about candy of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A simple packet of \u20b91 toffees has inadvertently triggered an internet meltdown and a bizarre rally on Dalal Street. During his visit to Rome today, Indian Prime Minister Narendra Modi gifted a pack of Parle Melody chocolates to Italian Prime Minister Giorgia Meloni, setting social media ablaze and leading confused retail investors to pump the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[85,89,86,88,83,87,84,90],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viral","tag-giorgia-meloni","tag-indian-diplomacy-2026","tag-melodi-meme","tag-parle-industries-upper-circuit","tag-parle-melody","tag-parle-share-price","tag-pm-modi-italy-visit","tag-viral-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":4,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/posts\/82\/revisions\/87"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livesach.com\/en\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}